Privacy Policy
Last updated: 1 September 2026
Adipra respects your privacy and is committed to handling personal information responsibly and transparently.
This privacy policy explains what information we collect, how we use it, where it may come from, and your rights under UK data protection law.
1. Who we are
Adipra provides B2B outbound customer-acquisition services to cybersecurity companies.
For data-protection purposes, Adipra is the controller of personal information covered by this policy where we determine how and why that information is processed.
Contact:
daniel@adipra.co.uk
adipra.co.uk
2. Information we may collect
Depending on how you interact with us, we may process:
your name;
job title or professional role;
company name;
business email address;
company website;
professional contact information;
information you submit through our website;
correspondence between you and Adipra;
publicly available information about your professional role or company;
information about whether you have responded to, opted out of, or engaged with our business communications.
We do not intentionally collect sensitive personal information through our website or outbound campaigns.
3. Where we obtain information
We may receive information:
directly from you, such as when you submit our contact form or email us;
from your employer's website;
from publicly available professional sources;
from Companies House or other public business records;
from professional networking platforms; and
from reputable B2B data and prospecting providers.
Where personal information has not been obtained directly from you, we use it only where we have an appropriate lawful basis and where its use is permitted by applicable law.
4. How we use personal information
We may use personal information to:
respond to enquiries;
assess whether Adipra's services may be relevant to a business;
communicate with prospective business customers;
conduct relevant B2B outreach;
arrange and manage sales conversations;
provide and manage services to clients;
maintain records of communications;
improve our targeting, services and business processes;
prevent further marketing where someone has opted out;
protect our business and systems; and
comply with legal or regulatory obligations.
5. Our lawful bases
Depending on the circumstances, we process personal information on one or more of the following bases:
Legitimate interests
We may rely on legitimate interests when conducting relevant B2B prospecting and communicating with business contacts where we reasonably believe our services may be relevant to their organisation.
Our legitimate interests include:
developing Adipra's business;
identifying businesses that may benefit from our services;
communicating with relevant business decision-makers; and
operating and improving our services.
Where we rely on legitimate interests, we consider whether our interests are necessary and proportionate and balance them against the rights and interests of the individual concerned.
ICO guidance confirms that legitimate interests can be an appropriate basis for some B2B direct marketing where PECR does not require consent, but the organisation must carry out the legitimate-interests balancing test.
Contract
We may process information where necessary to take steps at your request before entering into a contract or to perform a contract with you or your organisation.
Legal obligation
We may process information where necessary to comply with legal, accounting, tax or regulatory obligations.
Consent
Where consent is legally required, we will seek it before carrying out the relevant processing.
6. B2B marketing and outbound email
Adipra may contact relevant professionals at businesses where we reasonably believe our services could be relevant to their organisation.
Under the UK's Privacy and Electronic Communications Regulations (PECR), the rules for B2B electronic marketing depend on the type of organisation being contacted. Marketing emails to corporate subscribers such as limited companies generally do not require prior consent under PECR, although UK GDPR still applies where personal data is being processed. Sole traders and certain partnerships have additional protections.
We aim to:
contact relevant business recipients only;
clearly identify ourselves;
provide a valid way to opt out;
respect objections to direct marketing; and
maintain suppression records to ensure people who opt out are not contacted again.
You can object to direct marketing at any time by replying to an email or contacting daniel@adipra.co.uk.
Your right to object to the use of your personal information for direct marketing is absolute.
7. Who we may share information with
We may use trusted service providers to operate Adipra, including providers of:
website hosting and forms;
business email;
CRM and sales-management software;
B2B prospecting and data services;
email verification;
outbound email infrastructure;
analytics;
cloud storage;
automation; and
professional services such as accounting or legal support.
These providers may process information on our behalf where necessary to provide their services.
We may also disclose information where required by law, regulation, court order or another legitimate legal process.
We do not sell personal information.
8. International transfers
Some technology providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, such as a UK adequacy regulation or appropriate contractual safeguards where required.
9. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
As a general approach:
website enquiries and prospect communications may be retained for up to 24 months after the last meaningful interaction;
client and transaction records may be retained for longer where necessary for contractual, accounting, tax or legal purposes;
prospecting information is periodically reviewed and removed or updated where it is no longer relevant or accurate; and
where someone asks not to receive marketing, we may retain minimal information on a suppression list for as long as necessary to ensure their preference continues to be respected.
10. Your rights
Depending on the circumstances, UK data-protection law may give you the right to:
request access to your personal information;
ask us to correct inaccurate information;
request deletion of your information;
request restriction of processing;
object to certain processing;
receive certain information in a portable format; and
withdraw consent where processing is based on consent.
You have an unconditional right to object to processing for direct-marketing purposes.
To exercise a right, email:
We may need to verify your identity before completing certain requests.
11. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
12. Cookies and analytics
Our website may use cookies or similar technologies that are necessary for the site to operate.
If we introduce non-essential analytics, advertising, tracking or similar technologies, we will update this policy and provide any consent mechanism required by law.
13. Security
We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
No internet-based system can be guaranteed to be completely secure.
14. Changes to this policy
We may update this privacy policy as Adipra's services, technology or legal obligations change.
The latest version will be available on this page with the date of the most recent update.
15. Contact
For privacy questions, requests or objections to marketing:
Adipra
Email: daniel@adipra.co.uk
Website: adipra.co.uk